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п»ї Crosscut Seattle - Oil company lawyers want Magnolia 'Americana' erased Seattle 2008.05.01 Home/Regulars The Crosscut Blog Mossback Mudville Flip Side Olympia Journal Clicker/ Regional PicksPhoto Gallery News By Location Washington Oregon Idaho British Columbia Montana Alaska Neighb/ Community Arts/Living Arts Beat Architect/ Design Health/ Medicine Lifestyle/ Leisure Recreation/ Outdoors Religion/ Faith Sports Weird Politics/ Society Crime/ Safety Culture/ Ethnicity Education Law/ Justice Native People Politics/ Government Real Estate/ Land Use Transportation Business/ Technology Energy/ Utilities Media Nonprofits/ Philanthropy Real Estate/ Land Use Science/ Environment Animals/ Wildlife Recreation/ Outdoors Search/Site Tools Newsstand Weather News/Blog Links Site Map RSS Feeds Top of the News Chosen and ranked by Crosscut editors. Click date for previous days.Mouse over headline for description. 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Patches(6 comments) With Safeco gone, what will we call the Field?(5 comments) After Pennsylvania, still a close race(4 comments) Advertisement The Crosscut Blog » Nov 6, 2007 2:21 PM | last updated Nov 6, 2007 2:25 PM Advertisement Advertisement Oil company lawyers want Magnolia 'Americana' erased By Knute Berger I received a call about this, but the Magnolia News already has the full story about a gas station mural at a former Texaco (now a Shell) station up on West Government Way near Discovery Park in Seattle. The mural — what the News calls a "classic piece of Americana" — depicts a 1954 gas station and has been a local landmark. But the station's owner has received a lawyer letter from Chevron (which now owns the Texaco brand) telling him he is in violation federal trademark laws. The painted mural, in short, must go. For now, the gas station's owner has covered the artwork with black plastic to hide the offending logos.Why doesn't he simply paint over them? Years ago, a Bull Durham tobacco sign was painted on the side of a Port Townsend building. Some prudish citizens objected to the graphic display of the parts that make a bull, well, a bull. The sign painter was recalled to paint in an imaginary fence to fig-leaf the animal's not-so-privates. The altered sign is still visible today. But in the Magnolia mural's case, Texaco logos are sprinkled throughout the design. Painting them out isn't an option, says owner Ric Kastner. "It would look like [poop] if you did that." But the controversy raises a question: When is folk art simply folk art, and when does it cross the line to violate intellectual property laws? And what about pop art? Should museums receive cease and desist orders if they hang Andy Warhol's soup cans?If anyone has a picture of the original pre-draped Texaco mural, please send it along. Topics: Seattle, Neighborhoods / Communities, History, Mossback, Business / Technology, Arts / Entertainment, Weird Print | Email | Mossback RSS | Crosscut RSS | Comments Tools: Post a new comment| Login| Signup fair use? Report a violationPosted by: kayvaan on Nov 6, 2007 3:12 PM seems like fair use to me Reply Post a new comment Better than Denny's Report a violationPosted by: Piper Scott on Nov 6, 2007 3:19 PM Why not have the mural declared a landmark? Give it historical status then the lawyer would be estopped (lawyers hate being estopped more than almost anything) from complaning. BTW...who ratted out to the oil company in the first place? Why a big stink all of a sudden? Is there some underlying beef unknown to anyone? Just curious... The Piper Reply Post a new comment Edward Hopper set a precedent Report a violationPosted by: Eugene Carlson on Nov 8, 2007 12:34 AM Perhaps it's the obligation of every trademark holder to show that they're vigorously defending their brand identification, even if it's obvious fair use. I'm no lawyer. But if I were the Magnolia gas station owner, I'd remind the Chevron lawyers that Edward Hopper used Mobil's iconic "flying red horse", i.e. Pegasus, logo as a predominant feature in one of his most famous paintings -- GAS. (1940, Museum of Modern Art, New York.) Did Mobil's lawyers complain when the painting went on public display or did they secretly thank Hopper for giving their brand even more visibility? Does the fact that Exxon Mobil retired the Pegasus logo as the public face of its product account for the fact that the flying red horse is portrayed on dishware, faux antique signs, and other products being manufactured today? 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